✨ thoughtfully handcrafted beaded charms

your initial,
but make it
sparkle.

Beaded letter charms, bag charms & tiny treasures. Pick a letter, stack your charms, clip it onto whatever you love most.

Shop the Alphabet Build Your Own →
so sweet ♡
strung with love
100% handmade
A–Z ♡
★ HANDMADE WITH LOVE♡ MADE TO ORDER✦ FULLY CUSTOM CHARMS✿ MADE IN SURAT★ DM TO ORDER♡ STRUNG WITH LOVE✦ TOO CUTE TO GIFT★ SHIPS FAST♡ HANDMADE WITH LOVE✦ MADE TO ORDER✿ FULLY CUSTOM CHARMS★ MADE IN SURAT♡ DM TO ORDER✦ STRUNG WITH LOVE
the collection

shop the charms

Everything is made to order, by hand. Found something? DM us your pick & we'll get crafting.
Beaded letter charm A–Z

Your initial, hand-set in sparkling beads. Pick any color.

DM to Order →
Initial + birthstone ★

Letter charm paired with your birthstone & a little dangle.

DM to Order →
Bag charm set new

Layered charms & chains to dress up any handbag.

DM to Order →
Pastel letter charm ♡

Soft, dreamy tones with a heart & flower dangle.

DM to Order →
Beaded mini bag ★

A hand-beaded crossbody for going-out nights.

DM to Order →
Gift box set gift

A curated mix of charms, boxed up & ready to gift.

DM to Order →
the full collection

Every Charm, Every Letter

Each one is handmade with love — tap any to order yours ✨

AA
BB
CC
DD
EE
FF
GG
HH
II
JJ
KK
LL
MM
NN
OO
PP
RR
TT
UU
VV
WW
ZZ
Black HeartBlack Heart
White HeartsWhite Hearts
Pink HeartPink Heart
White HeartWhite Heart
Grey HeartGrey Heart
Red Heart SetRed Heart Set
Red HeartsRed Hearts
Purple HeartsPurple Hearts
Gold HeartsGold Hearts
Blue StarBlue Star
Light Blue StarLight Blue Star
LemonLemon
LemonsLemons
Red TulipRed Tulip
Pink TulipPink Tulip
Orange TulipOrange Tulip
Orange Tulip 2Orange Tulip 2
Orange ButterflyOrange Butterfly
Peach ButterflyPeach Butterfly
Blue ButterflyBlue Butterfly
Yellow ButterflyYellow Butterfly
White ButterflyWhite Butterfly
Purple BowPurple Bow
Peach BowPeach Bow
Red BowRed Bow
Light Pink BowLight Pink Bow
Black BowBlack Bow
White BowWhite Bow
Dark PinkDark Pink
Car KeysCar Keys
Lip OilLip Oil
Peach HeartPeach Heart
Order On Instagram →
get charmed ♡
made in surat
our story

little charms,
big meaning.

Charmed is a tiny studio of hand-beaded charms made one bead at a time. Every letter, every dangle, every color is chosen to mean something — to you, or to whoever you're gifting it to.

We started at flea markets around Surat and we're still happiest meeting you in person — but now you can design yours from anywhere.

✿ Handmade to order
♡ Fully customizable
✨ Clip it anywhere
too cute to gift.
too meaningful not to.

DM us your order, your custom design, or a collab idea — we reply to every message. ♡

@charmed._99 → build your charm
strung with love · made in surat DM for orders & collabs